As the gaming industry gears up for ICE Totally Gaming, the great news is that the change of venue to ExCeL London has been embraced by exhibitors. The latest figures released by organizers confirms that the sold-out signs will be posted way before the doors open. Here’s why 31,000 square meters of innovation simply can’t be experienced in a single day.
ICE Totally Gaming 2013 will be a large gaming event on the industry calendar with news that just 1.2 percent of exhibition space remains unsold as of the end of November. This news, which is a testament to the marketing activities undertaken by the organizing team at Clarion, means that ICE 2013, the first to be staged at ExCeL London, will comprise in excess of 31,000 square meters—a stand-out statistic that is certain to attract the broadest spectrum of international gaming professionals.
The number of exhibitors showing their latest innovations and product launches will be more than 400, which represents a mouthwatering prospect for the many thousands of international buyers coming to the exhibition. Our marketing theme for 2013 is “Think Big,” and I’m delighted to say that the creative we have been running throughout the international media channels has lived up to the reality of what visitors will see at ExCeL London when the doors open on Feb. 5 for the first edition at our new home. There’s absolutely no way that any buyer of gaming equipment would be able to see so many leading companies without spending at least nine months of the year on a plane. At ICE, you can do the equivalent in three days—a hugely busy three days admittedly!
ICE is an event that provides a shop window on absolutely everything that’s taking place in gaming and, most importantly, gaming from every geographical perspective. Add important C-level activities, a flourishing conference program, key networking events and a prestigious awards ceremony that celebrates excellence, integrity and professionalism, and you have a multi-faceted celebration of the international gaming industry that offers tangible benefits to everyone involved in the gaming business in all of its guises.
In terms of visitor numbers, we are tracking significantly above this stage of the campaign from last year. What I can say is that once again, we’ve raised the bar in our marketing. In “Think Big,” we have a very strong creative proposition that resonates with our stakeholders and targets. We have introduced new initiatives such as our ICE e-magazine; we are working even closer with our good friends in the media and we are utilizing all available media channels. However, the key reason for attending ICE is the assembly of absolutely stellar companies that are exhibiting at ExCeL. You can’t get any better than that.
ICE Totally Gaming 2013 takes place Feb. 5-7 at ExCeL London. To register for free admission and for more information on the exhibition and the ICE Conference program, which includes the International Casino Conference, visit www.icetotallygaming.com.